Tuesday, 16 February 2016

PCD: Propaganda Cum Distribution

PCD stands for Propaganda Cum Distribution when we are talking about pharmaceutical franchisee business. Franchisee for a company can be give for:

1. A product or multiple products
2. A district or more districts
3. A state or more states
4. A country or more countries
5. A division or more divisions

depending upon:
1. Population
2. Epidemic/ endemic diseases prevalent in the area under consideration
3. Target sale
4. Hospitals and institutes present in those areas.
5. Requirements of people in the areas
6. Whether the area is rural/urban
7. Economic capacity of population

A company gives its franchisee considering all these factors and many more with monopoly rights which were discussed in the previous post.

1 comment:

  1. Biosync Pharma offers a huge range of top quality pharma tablet products with a very affordable cost in Chandigarh, Baddi, Panchkula, Haryana, Gujarat, Assam, Rajasthan, Andhra, Tamil Nadu, West Bengal, Kolkata, Mumbai and all other states of India. We are an ISO 9001:2008 certified pharma company which is well known in the global pharmaceutical market for excellent quality and standards.

    ReplyDelete