PCD: Propaganda Cum Distribution

PCD stands for Propaganda Cum Distribution when we are talking about pharmaceutical franchisee business. Franchisee for a company can be give for:

1. A product or multiple products
2. A district or more districts
3. A state or more states
4. A country or more countries
5. A division or more divisions

depending upon:
1. Population
2. Epidemic/ endemic diseases prevalent in the area under consideration
3. Target sale
4. Hospitals and institutes present in those areas.
5. Requirements of people in the areas
6. Whether the area is rural/urban
7. Economic capacity of population

A company gives its franchisee considering all these factors and many more with monopoly rights which were discussed in the previous post.

Monopoly rights to franchisee partners

Franchisee partners

There are as many methods of doing the business as are the number of people and the same can be multiplied and multiplied by the number of thoughts arising in all these minds. 

One method of forwarding a business is through franchisee partners. In pharmaceutical distribution chain, franchisee partners are just like middle-men coordinating between the company and the consumers. They bring business and help to take the company ahead leaps and bounds.

Monopoly rights are the rights offered to the franchisee in order to ensure the said firm that in its area of distribution, he sole will have the rights to sell the products of that particular company. The rights vary from firm to firm according to the area of their distribution. There can be targets given or there can be no targets. Flexibility and rigidity both depend upon the working policies of the company which of course, varies from company to company, product to product. Even a same company can give multiple franchisees in the same are but for different products. 

The company and the franchisee partner both have to go through a mutual agreement for the same, which needs to be in black and while (legal).The same is done on the legal paper and after the due formalities in front of a legal person authorized by the law for the same. All the terms and conditions for both the parties are laid down there on the document and also mentioned is the validity of that agreement which may vary for each partner.

Franchisee rights can be varies on the basis of:

1. Area of distribution

2.Target sale

3.Number of population being covered

4. Disease vulnerable areas

5.Selection of products

...and many more can be added or deleted from time to time.

Pharmaceutical Distributors

Pharmaceutical Distributors are the people authorized by law to engage themselves in distribution of pharmaceutical products, either in own city, district, state, country or even abroad. This varies in accordance with the licence issued to the distributors. Any medicine that is manufactured at the manufacturing plant has to reach its final consumer-the patient and for this, it has to cross a lot many barriers and has to pass as many hands as well. The pharmaceutical distributors are the links in between the manufacturers and the consumers. They supply the medicines and this becomes there source of income and they draw their margin from the same. Since it is a very sensitive work, government has enforced laws for pharmaceutical distribution and to own a licence for the same, the competent person must be from the pharmaceutical background only. This ensures the correct dispensing of the pharmaceutical products. Among this chain also, there are a variety of distributors, some are stockists, some are whole sellers and some are retail chemists. A same composition can be formulated under different brand names which are also licenced for the purpose and this has increased competition in the market between various brands. After the expiry of the patent of any research molecule, it can be launched by any marketing company under its brand name and they can market the same in their desired areas of work. All companies have hired medical representatives for educating the doctors for their brands and thus promote the same. BRENSTEM Biosciences is one such company that offers business opportunities to pharmaceutical distributors all over the nation. Queries for franchisee partners are most welcome at brenstem@gmail.com